Gannett to Sell Ads on Snapchat to Local Businesses in Digital Marketing Collaboration

Gannett, which owns USA TODAY and more than 250 other daily publications as well as hundreds of weeklies, reached the deal with Snapchat parent company, Snap Inc., to sell the ads to its local business clients. Gannett’s LOCALiQ division, which provides digital marketing services, will offer Snap ads to its more than 100,000 small business clients.

Snap has been increasing its emphasis on local business advertising since it launched an initiative called Promote Local Place in June 2020. The program is aimed at helping Snapchat users connect with nearby businesses.