Facebook Will Test Shopping from Reels Later This Year and Shoppable IGTV Videos Live for Everyone Now
https://www.theverge.comFacebook announced today that it’ll start testing shopping within Reels later this year and will also start making shoppable IGTV videos global starting today. Eventually, these IGTV videos will also be available through Instagram Shop, a dedicated page for shopping within the app. Viewers can just tap through an IGTV video and purchase the items they’re interested in through Instagram checkout or the seller’s website.
