Facebook Wants to Court Creators. It Could Be a Tough Sell.
https://www.nytimes.comThe problem was that Facebook was late. Many creators — who make and profit off meme-y online content — have already flocked to rival platforms like YouTube and TikTok, which invested in digital tools for influencers far earlier and gave them ways to earn money off their viral videos.
So Facebook began playing catch-up. To lure the next generation of viral stars, it started throwing millions of dollars at top influencers so they would use its products.