Facebook to Test New Business Discovery Features in US News Feed

Facebook announced that it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The company suggests users may see the change under posts and ads from businesses selling beauty products, fitness or clothing, among other things.

The idea here is that Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content.