Saijo George

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monday17 Aug 2020

Facebook Tests TikTok-Style Video Format in India

https://techcrunch.com

Facebook is going all-in on short-form videos. After flirting with the idea in the now shutdown Lasso, a TikTok-clone it tested in select markets, and adding a similar feature called Reels to Instagram recently, the company is exploring a new venue for this TikTok -esque experience in the main Facebook App.

The company confirmed to TechCrunch that it is testing short-form videos in the Facebook app in India, its biggest market by users. In the current avatar, “Short Videos” has a dedicated section within the news feed. On top of it sits the “Create” button, tapping which prompts Facebook Camera to launch, and users can browse through videos by swiping up.

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