Facebook Tests A Preferred Shop Labels

Facebook has provided some new tips for those using Facebook and Instagram Shops as to how they can add festive flair to their Shop displays, along with some key trend notes and usage pointers that can further optimize your product listings in its apps.

In addition, Facebook’s also flagged a new label for top-rated Shops that could help provide more assurance, and drive more purchase traffic. The new ‘Preferred Shop’ label will help provide extra assurance to buyers, by highlighting Shops that deliver excellent customer experiences, which is somewhat similar to seller ratings on eBay.

The new Preferred Shop tags serve a similar purpose, in highlighting the businesses that consistently provide positive buyer experiences, and meet customer demand, which could help to drive more activity for your Shop.

Facebook’s testing the new labels now, and will provide more info on how you might be able to get your own ‘Preferred Shop’ label soon.