Facebook Publicly Launches Its Collaborative Music Video App, Collab

Collab, Facebook’s experimental app for making collaborative music videos, is today launching out of private beta testing with a public release on the App Store(USA).

As it goes public, Facebook’s goal for Collab is to carve out a niche in the short-form video space that offers something more than a TikTok clone, like Instagram’s Reels or Snap’s Spotlight. However, to what extent Collab would live on independently, if it succeeded, rather than being merged into one of Facebook’s larger products remains to be seen.