Facebook Promotes the Use of Hashtags on Posts
https://www.socialmediatoday.comIf you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days. Facebook says that adding tags may improve reach, but really, you’ll have to experiment for yourself to understand whether that’s actually the case.
In theory, by promoting hashtag use, Facebook could well be prompting more users to search by tags, but it may also simply be looking to see if it can eek out more engagement by nudging people towards more content.
Basically, there’s nothing definitive, but it may be worth experimenting with hashtags on your posts to see if you end up generating more organic reach.
