Saijo George

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friday27 Nov 2020

Facebook Overstated Performance of Campaigns and Is Now Compensating Affected Brands

https://www.wsj.com

Facebook is offering millions of dollars in credits to some advertisers after discovering a glitch in a tool that tells advertisers how effective their ads may be in driving results, such as getting consumers to download an app or purchase a product.

Facebook’s “conversion lift” tool overestimated some campaign results for 12 months, the company quietly told its advertisers this month. The glitch skewed data that advertisers use to decide how much money to spend with the company.

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