Facebook Launches New Enhancements for Automotive Inventory Ads

Last year, Facebook launched its new Automotive Inventory ads, which enable auto dealers to reach prospective car buyers through automated ads, generated based on their uploaded product catalogue and based on Facebook’s advanced targeting tools. And now, Facebook’s looking to enhance their Auto Inventory ads option with additional mobile optimization features, providing more ways to reach car shoppers via Facebook ads.

The option essentially utilizes more of a dealers’ uploaded information to create a customized, engaging experience, which helps guide car shoppers through the process by highlighting available feature options and other details on Facebook, instead of linking them to another website.

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