Saijo George

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friday23 Apr 2021

Facebook Launches A Series Tests To Inform Future Changes To Its News Feed Algorithms

https://techcrunch.com

Facebook announced this morning it will be rolling out a series of News Feed ranking tests that will ask users to provide feedback about the posts they’re seeing, which will later be incorporated into Facebook’s News Feed ranking process.

Specifically, Facebook will be looking to learn which content people find inspirational, what content they want to see less of (like politics), and what other topics they’re generally interested in, among other things.

This will be done through a series of global tests, one of which will involve a survey directly beneath the post itself which asks, “How much were you inspired by this post?,” with the goal of helping to show more people posts of an inspirational nature closer at the top of the News Feed.

Another test will work to the Facebook News Feed experience to reflect what people want to see. Today, Facebook prioritizes showing you content from friends, Groups and Pages you’ve chosen to follow, but it has algorithmically crafted an experience of whose posts to show you and when based on a variety of signals. This includes both implicit and explicit signals — like how much you engage with that person’s content (or Page or Group) on a regular basis, as well as whether you’ve added them as a “Close Friend” or “Favorite” indicating you want to see more of their content than others, for example.

Facebook’s third test will begin asking people whether they want to see more or fewer posts on certain topics, like Cooking, Sports, Politics and more. Based on users’ collective feedback, Facebook will adjust its algorithms to show more content people say they’re interested in and fewer posts about topics they don’t want to see.

It will also more prominently feature the option to hide posts you find “irrelevant, problematic or irritating.” Although this feature existed before, you’ll now be able to tap an X in the upper-right corner of a post to hide it from the News Feed, if in the test group, and see fewer like it in the future, for a more personalized experience.

It will also be exploring ways to give people more direct controls over what sort of content they see on the News Feed in the future.

The company says the tests will run over the next few months.

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