Facebook Is Testing Hyperlocal Groups Called Neighborhoods That Could End up Rivaling Nextdoor

Facebook is testing a feature that connects users with their neighbors in community networks — similar to Nextdoor, the hyperlocal social network valued in the billions.

“Neighborhood,” which is being trialled in Calgary, Canada, will display posts, groups, and marketplace items from people and businesses in your local area, based on your location. Users need to verify their neighbourhood by turning on their location — and Facebook says it uses this data to provide “more relevant” ads. This may include hyperlocal adverts.