Saijo George

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tuesday19 Apr 2022

Facebook Is Pulling Back From Its Foray Into Podcasting

https://www.bloomberg.com

Facebook’s interest in podcasts is fading, barely a year after it began.

Last April, during a hot market for audio, Facebook launched Live Audio Rooms, short-form stories called Soundbites and podcasts for U.S. users. The company signed deals with creators and sponsored one of the industry’s biggest U.S. conferences: Podcast Movement.

But nowadays, the company is emphasizing other initiatives in conversations with podcast partners, including events in the metaverse and online shopping, according to industry executives who work with the platform.

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