Facebook Is Killing Its Less than 20% Text in Image Rule for Ads

Facebook ad managers are communicating this news 1:1 with advertisers. The Note reads

At Facebook, we are constantly improving and refining the best ways to improve the quality of ads on our platform. One of the ways is revisiting the effectiveness and impact of existing ad quality checks.

As part of this review, we will no longer penalize ads with higher amounts of image text in auctions and delivery.

As of Sept. 7th, we will begin gradually removing external material and sources that indicate that we enforce high levels of text in images.

Please note, Advertisers will still need to abide by our ad policies regarding the content of the text. Advertisers are still encouraged to reduce the amount of text with images, as we have found that images with less than 20% text generally perform better.

BIG news for Facebook advertisers:

Facebook is killing its '<20% text in image' rule for ads

Source: Facebook pic.twitter.com/nP18BSLP7L

— Matt Navarra (@MattNavarra) September 22, 2020