Facebook is Introducing On-Facebook Donation Ads

Nonprofit organizations who are onboarded to the Facebook Fundraising tools now have the option to bring their donation advertising campaigns onto the Facebook platform with On-Facebook Donation Ads. This new signal-resilient product enables your organization to benefit from Facebook’s personalized advertising solutions with two new Custom Audiences: previous donors and previous fundraiser creators.

On-Facebook Donation Ads will enable you to measure conversions, your return on ad spend (ROAS) on Facebook within Ads Manager and understand which ad tactics, such as creative or audience, work best.

Your donors will also have the opportunity to share their contact information with you in a privacy-safe way if they choose, so that you can reach them via your CRM in the future.