Facebook Is Changing Its Algorithm To Take On TikTok, Leaked Memo Reveals

Facebook’s employees were recently given a new directive with sweeping implications: make the app’s feed more like TikTok.

In an internal memo from late April obtained by The Verge, the Meta executive in charge of Facebook, Tom Alison, spelled out the plan: rather than prioritize posts from accounts people follow, Facebook’s main feed will, like TikTok, start heavily recommending posts regardless of where they come from. And years after Messenger and Facebook split up as separate apps, the two will be brought back together, mimicking TikTok’s messaging functionality.