Saijo George

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tuesday12 May 2020

Facebook Introduces Feature to Optimise Creative for Each Person’s Intent

https://www.linkedin.com

Looks like Facebook might be launching a new Dynamic Ad feature that can automatically optimise creative for each person’s intent. Options include:

  • Applying minor image enhancements to thumbnails or images
  • Cropping your image
  • Applying a template to your creative elements for Stories
  • Creating a Stories carousel ad based on a single image or headline, or product catalogue information
  • Playback speed for videos without sound
  • Creating videos from images

Early users are warning that the auto optimised version might not always look good, so preview them before rolling it out.

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