Facebook Introduces Feature to Optimise Creative for Each Person’s Intent
https://www.linkedin.comLooks like Facebook might be launching a new Dynamic Ad feature that can automatically optimise creative for each person’s intent. Options include:
- Applying minor image enhancements to thumbnails or images
- Cropping your image
- Applying a template to your creative elements for Stories
- Creating a Stories carousel ad based on a single image or headline, or product catalogue information
- Playback speed for videos without sound
- Creating videos from images
Early users are warning that the auto optimised version might not always look good, so preview them before rolling it out.
