Saijo George

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wednesday28 Jul 2021

Facebook, Instagram Will No Longer Serve Ads To Users Under Age 18 Based On Interests, Web Activity

https://www.tubefilter.com

Instagram and its parent company Facebook have announced a series of changes today that are designed to protect younger users. Going forward, both platforms said that advertisers will only be able to target users under age 18 based on their age, gender, and location.

Previously, advertisers on Instagram, Facebook, and Messenger could target these users based on their interests or activities across other apps and websites. The update will be global, Facebook says, and roll out in coming weeks.

Additionally, while users must be at least 13 years old to create an Instagram account, that platform will now give all new users under 16 a private account by default — though they will have the option to go public. (Private accounts enable only followers to see their grid posts, Stories, and Reels, whereas public accounts are viewable to everyone on Instagram).

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