Saijo George

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thursday16 Sep 2021

Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple’s ATT Update

https://www.socialmediatoday.com

With the impacts of Apple’s new app tracking update still rippling through the digital advertising sector, Facebook is working to counter the data loss impacts wherever it can, in order to ensure that its ad products continue to generate strong results, despite having less audience insight to go on.

To help advertisers find additional opportunities that weren’t originally available to them, when advertisers leverage Detailed Targeting and optimize for conversions, value or app events using the conversions objective they will be automatically included into Targeting Expansion. Targeting Expansion enables Facebook’s ad algorithms to show your ads to a broader potential audience than those who fit your specific ad targeting selections.

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tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.