Saijo George

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thursday27 May 2021

Facebook Gaming Introduces Monetization For Video-On-Demand Creators

https://www.tubefilter.com

Facebook Gaming has historically focused its monetization attention on creators who livestream. But that’s now changing.

The social network today introduced its first monetization tool for creators who upload video-on-demand (VOD) content rather than live streams. It also unveiled new ad breaks for livestreamers, and announced the expansion of its Level Up program to nine new regions.

The company is working with a “small group of creators” to pilot test gifting Stars on VOD content, it says.

Facebook is additionally introducing a new mid-roll ad product for livestreamers. Called Live Breaks, the feature consists of manually triggered 30-second, 90-second, or 150-second ad breaks. Live Breaks are only available for Facebook Gaming partner streamers, and for now are being tested with a “limited number” of creators.

As for Facebook’s Level Up program, it has now been opened to creators in Hong Kong, Kenya, Nigeria, Norway, Paraguay, Sri Lanka, Switzerland, Ukraine, and Venezuela. With today’s expansion, Level Up is available to creators in more than 80 countries.

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