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thursday3 Jun 2021

Facebook Doubles Down On Business Tools With Whatsapp API Updates, Login Connect For Messenger And More

https://techcrunch.com

Today, as part of its F8 event, Facebook is unveiling some updates to the WhatsApp API to expand that experience. Here are some of the highlights:

  • it’s speeding up the time it takes to set up a WhatsApp business account to five minutes (versus what it described as weeks in the past).
  • businesses will be able to respond faster to inbound messages (which previously were “difficult to follow up with customers outside of a 24-hour window”), and they can now send out messages to those who have opted in, for example around stock availability.
  • Businesses using the tool for customer care will be given the option to create up to 10 pre-written messages to speed up their responses, and they can also set up reply buttons to provide pre-populated, popular replies from customers.
  • If a business has integrated Facebook Login, it will allow users to log into their app or website using their Facebook credentials, and then carry on a conversation with the company over Messenger.
  • Facebook is launching a new feature in its Business Suite  that will let developers build “Business Apps.”
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