Facebook Developing a Tool to Help Advertisers Avoid Bad News
https://www.axios.comFacebook is testing a new advertiser “topic exclusion controls” to help address concerns marketers may have that their ads are appearing next to topics in Facebook’s News Feed that they consider bad for their brand.
For example, an advertiser can select a topic, like Crime and Tragedy, that they would want their ads to avoid, and Facebook’s tech will try not to align that ad next to any stories related to those topics.
The controls will help advertisers choose which types of stories they may want to bypass in Facebook’s News Feed. Facebook says it’s planning to offer three topics: news and politics, social issues, and crime and tragedy. It will continue to listen to advertisers during the test to learn what needs to be added or adjusted.
