Facebook Announces New Shopping Events for the Holidays, Including Live Shopping and BuyBlack Initiatives
https://www.socialmediatoday.comFacebook is kicking off the holiday shopping period with a new series of eCommerce-focused events that aim to encourage the use of Facebook and Instagram shops, while it’s also looking to provide more support for SMBs, with a focus on Black-owned businesses.
- Facebook’s launching a new series of daily live shopping events, on both Facebook and Instagram, which will showcase the latest gift trends and deals.
- Facebook’s also launching a new discounts program for shoppers that purchase through its apps.
- Facebook’s also looking to provide more assistance for Black-owned businesses, specifically, which have been significantly impacted by the pandemic.
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