Facebook Announces New Limits on How Many Ads Pages Can Run Concurrentlyhttps://www.socialmediatoday.com
After announcing a coming limit on how many ads a business Page can run at any given time in November last year, Facebook has now outlined exactly how its new regulations will apply, with four tiers of advertiser categories that will define how many ads each can run concurrently. Which, Facebook says, will help maximize ad performance.
The smallest Facebook advertisers will still be able to run 250 ads at once, which is a lot, especially given the spending thresholds. Though it may be problematic for advertisers with very deep pockets.
The new limits will come into effect from February 2021, with a rolling implementation for Pages from that time – so you still have some time to refine your ads down in order to meet the above thresholds. Advertisers will be able to see when their ad limit will go into effect within Ads Manager.
They have started showing warning for it now
Example of a Facebook warning for too many ads
Your Page(s) exceeded ad limit
We're enacting a limit on the number of ads a Page can have running or in review, starting from Feb 16 2021. One Page you advertise for has been over its limit last 3 months#ppcchat #ppc #fbadschat pic.twitter.com/0NBqbrzt7C
— Steven Johns (@stevenjohns21) October 6, 2020