Saijo George

Curated by Saijo George

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tuesday29 Sep 2020

Facebook Ads to Remove 28-Day Attribution Model

https://www.searchenginejournal.com

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting.

The changes take effect on October 12th, in just a couple weeks. All historical data is available until that date.

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