Facebook Adds New Tools to Track Political Ad Spent via its Ad Library
https://www.socialmediatoday.comFacebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options.
As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand, and demonstrate, Facebook ad spend by politicians.
Facebook will now display which other advertisers have run ads with a shared “paid for by” disclaimer in each political ad listing. They are also adding a new widget which will enable journalists to share a real-time Facebook ad spending tracker for presidential candidates.