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friday3 Jul 2020

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

https://www.socialmediatoday.com

With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity. The new audience options are being rolled out to all advertisers.

In your Custom Audience options through Facebook Ads Manager, there’s a new option to create a listing based on ‘Shopping’. Click through on that and you’ll have three new options to build custom lists for ad retargeting:

  • People who viewed products
  • People who added any products to their basket
  • People who purchased any products
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