Saijo George

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tuesday21 Dec 2021

China’s TikTok creates stand-alone shopping app to take on Alibaba, Pinduoduo and JD.com

https://www.scmp.com

TikTok owner ByteDance has created a stand-alone shopping app in China, similar to its Fanno platform in Europe, betting on the new trend of Gen Z consumers buying on tips from online influencers.

The new app, called Douyin Box, is described as “an e-commerce platform for trends and fashion”, and operates under Douyin, the Chinese version of short video hit TikTok which has over 600 million daily active users.

The stand-alone Douyin Box app signals that ByteDance, the world’s most valuable start-up, is betting big on e-commerce in China.

The new app is rapidly gaining traction, ranking No 6 among all iOS shopping apps in China on Friday, whereas a day earlier it did not appear in the top 100

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