China’s TikTok creates stand-alone shopping app to take on Alibaba, Pinduoduo and JD.com
https://www.scmp.comTikTok owner ByteDance has created a stand-alone shopping app in China, similar to its Fanno platform in Europe, betting on the new trend of Gen Z consumers buying on tips from online influencers.
The new app, called Douyin Box, is described as “an e-commerce platform for trends and fashion”, and operates under Douyin, the Chinese version of short video hit TikTok which has over 600 million daily active users.
The stand-alone Douyin Box app signals that ByteDance, the world’s most valuable start-up, is betting big on e-commerce in China.
The new app is rapidly gaining traction, ranking No 6 among all iOS shopping apps in China on Friday, whereas a day earlier it did not appear in the top 100