Saijo George

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wednesday26 Aug 2020

Bunch of E-Commerce Features Are Coming to Facebook and Instagram in the US

https://about.fb.com

Facebook Shop the place to discover businesses and shop for products in the Facebook app is now available to any eligible business, they are also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include:

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or one of their partners Shopify and BigCommerce. They plan to support more platform partners soon.

Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct.

Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video.

 

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