Twitter Simplify Its Ad Options From 22+ Individual Ad Format To 5 Categories

Twitter has rebranded their advertising product suite in order to simplify and create clarity around their ad product offerings. After an extensive discovery and research process, they have recategorized and rebranded their entire ad suite. They have gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them.

The new categories are:

• Promoted Ads: These formats can feature images, videos, and various ad features. They can be used in multiple ways across each stage of the marketing funnel.
• Follower Ads: This format can be used to promote an account to a targeted audience to build awareness and attract new followers.
• Twitter Amplify: With Twitter Amplify advertisers can align their ads with premium video content from the most relevant publishers.
• Twitter Takeover: This category includes the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tab.
• Twitter Live: With Twitter Live, advertisers can broadcast their biggest moments to the world, and allow an audience to join in real-time.

These changes will not happen all at once — you’ll see our previous product names being phased out over the next several months