Amazon Is Trying To Entice Social Media Creators To Join Its Influencer Program By Flying Thems To Luxurious Resorts

For three days in May, more than a dozen stars of Instagram, YouTube and TikTok convened in the coastal town of Todos Santos, Mexico, where they were treated to sunset dinners and spa sessions.

It’s the type of luxurious weekend that internet influencers have come to expect from the growing number of companies trying to capitalize of their online fame. But the event on Mexico’s Pacific Coast wasn’t run by one of the powerhouses of social media. It was hosted by Amazon.