A High Number Of Likes/Shares On Social Media Posts Incentivizes People To Become Morally Outraged, Yale Researchers Have Found
https://www.independent.co.ukA high number of ‘likes’ or ‘shares’ on social media posts incentivizes people to become morally outraged, Yale researchers have found.
“Social media’s incentives are changing the tone of our political conversations online,” said Yale’s William Brady, a postdoctoral researcher in the Yale Department of Psychology who worked with associate professor of psychology Molly Crockett on the research.
The researchers monitored 12.7 million tweets from 7331 users and used machine learning software to track if users became more outraged over time. They found that users who received more feedback for morally outraged posts were likely to express outrage more often in later posts.
