Saijo George

Curated by Saijo George

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tuesday19 Apr 2022

Youtube Launching New Search Insights Tool

YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced.

The tool shows you data based on searches across all of YouTube, as well as just your viewers’ searches. There is also a content gap filter, which shows you searches for which searchers were unable to find a video. These are bucketed by search volume (high, medium and low). It will only provide aggregated data from the past 28 days on English language search terms from the U.S., UK, Canada, Australia and India.

Head to YouTube Studio. After you click on Analytics, the search insights will be available under the Research tab. Because this doesn’t launch fully until the end of April, you might not see it yet.


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