Saijo George

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friday30 Oct 2020

You Can Now Use the Content API for Shopping to Serve Shopping Ads and Free Listings in Multiple Countries

https://ads-developers.googleblog.com

By default, when creating Shopping Ads campaigns, you can only target product ads in the product’s country of sale (the product’s targetCountry attribute). If you want to target ads or serve free listings in additional countries, you can add countries for all products in a country of sale in a feed by modifying the feed settings in Google Merchant Center.

You can also add additional countries where ads and free listings can be served for specific products with the Content API by using the shipping attribute on the products resource. If you add additional targetable countries via feed settings in Merchant Center or via the shipping attribute on products, you can then use the Content API to exclude countries in which you don’t want to serve ads for specific products by updating the shoppingAdsExcludedCountries attribute on the products resource.

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