Saijo George

Curated by Saijo George

Read more

tuesday16 Nov 2021

You Can Now Upload Massive Lists Of Products To Merchant Center Using Centimani

https://developers.googleblog.com

Centimani is a configurable massive file processor able to split text files in chunks, process them following a strategic pattern and store the results in BigQuery for reporting. In its default version, Centimani comes with two main features (or operators):

  • Google Ads offline conversions upload using Google Ads API
  • Merchant Center product upload using Content API

To upload their products, merchants can make use of feeds, that is, files with a list of products in a specific format. These can be shared with Merchant Center in different ways: using Google Sheets, SFTP or FTP shares, Google Cloud Storage or manually through the user interface. These methods work great for the majority of cases. But, if a merchant’s product list grows over time, they might reach the usage limits of the feeds. Depending on the case, quota extensions could be granted, but if the list continues to grow, it might reach a point where feeds no longer support that scale, and the Content API for Shopping would become the recommended way to go forward.

 

The main issue is, if a merchant is recommended to stop using feeds and start using the Content API due to scale problems, it means that the number of products is massive, and trying to use the Content API directly will give them usage and quota errors, as the QPS and products per call limits will be exceeded.

 

For this specific use case, Centimani becomes critical in helping merchants handle the upload process through the Content API in a controlled manner, avoiding any overload of the API.

SEO


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Want a quick way to check if your pages are getting filtered by Google SafeSearch? 1 - SEO News

Ryan Mews SEO Manager Merkle