Wikipedia Is No Longer the Single Source for Knowledge Panel, Study Unveils Some of the Others
https://www.searchenginejournal.comA study by Jason Barnard (tracking 7,455 brands before the March 2019 Budapest update) showed that Wikipedia as the Sole Cited Source for Google Knowledge panels 77.82% of them and 22% of knowledge panel cited no source. Bur after March 2020 Google expanded the presence of knowledge panels for brands significantly and Wikipedia was no longer the only cited source, the data set showed 237 other sources. They have a list of all the tracked sources here.
The article tries to answer how to Get in the Knowledge Graph without a Wikipedia article: (Obviously, there is no gurantee that this will work)
This is the short version of it:
- Your site is the source of information about you. Make sure you set out who you are and what you do clearly in the copywriting on your About Us page.
- Add Schema.org markup – make it as detailed as possible and cite sources that confirm.
- Get significant coverage in multiple independent, reliable, secondary sources.
With point three you are looking to get company profile pages from Crunchbase, Bloomberg and LinkedIn
- Crunchbase
- https://www.crunchbase.com/organization/{brand}
- Bloomberg
- https://www.bloomberg.com/profiles/companies/{id}{countrycode}{brand}
- LinkedIn
- https://www.linkedin.com/company/{brand}
After that, the next step is to confirm/corroborate the information on multiple relevant trusted sources like
- Generalist news sites such as Reuters.com, inc.com, Globenewswire.com, PRnewswire.com, businesswire.com are good bets.
- Specialist news sites such as TechCrunch, Geekwire.com or Marketwatch.com.
- Niche industry sites such as elearningindustry.com, biospace.com, allthingsdogs.com.
- Geo-specific sites such as irishtimes.com, oecm.ca, ft.com, marketindex.com.au… (see below for the international analysis).
The article is well worth the read if you are interested in Knowledge Panels.
