What Everybody Ought to Know About Events & Google My Business

Google sometimes shows events in the Knowledge Panel for businesses, to qualify to have a GMB listing for an event, the main criteria Google would need are:

1. The event needs to re-occur annually (or more frequently)
2. There has to be some history of the event.  For example, if you said to Google “I’m starting this new event and we’re definitely going to do it every year” you will have a harder time convincing them of that when compared to an event that has already been happening once a year for a few years.
3. The event has to always be at the same location (the location used for the address on Google Maps).

Check out the post for more info.