Time To Start Taking Voice Search More Seriously… Google Assistant Gets New ‘Confirm with Voice Match’ Setting for Payments

A new setting to allow Voice Match to confirm purchases made through the Google Assistant has been spotted in the Assistant’s Payments and Security settings pane. There, you might see the new “Confirm with Voice Match” option, which is probably disabled by default. Enabling it brings you to a setup screen and additional Google account password confirmation. The new toggle claims to offer another method to verify your identity before you pay for goods via the Assistant.

Google has also published what we’re pretty sure is a new support document that describes how to enable or disable the feature. The only example it lists for voice-based payments is “in-action upgrades through Google Play digital goods,” and I have precisely no idea what that means.

I see this as an important step in taking Voice Searches more seriously. Once e-commerce transactions can be triggered from voice searches then it’s something that will capture the attention of all the SEOs in the world.