The Problem with One-Star Ratings With NO Reviews on Google
https://searchengineland.comEric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where a law firm had a 1-star review left that had no text in it. The identity of the user is unknown and the law firm claimed that the user posted the wordless one-star review to their Google My Business listing with the intent to cause damage to their reputation or profession and to dissuade potential clients from doing business with them.
“We conclude that, as a matter of law, a one-star wordless review posted on Google Review is an expression of opinion protected by the First Amendment,” the Michigan court stated.
The court also said that even if the user was a competitor, it wouldn’t alter their decision: “Regardless of Doe 2’s true identity, this does not alter our conclusion that a one-star wordless review on Google review is an opinion, even if it violates Google’s policy.”
The post goes on to list examples where a business gets over 30 1-star ratings with no text in about 2-3 a day and that business location has now closed.