Study Shows Google Does Consider All Text from the Title Even If It Is Cut Off

Many SEOs seem to get worried if their titles are “too long”. Too long means that the end of a title is cut off by an ellipse (….) when displayed in the SERPs. The concern is that Google won’t consider any of the text that has been cut off.

As a test setup, they created a page with a title containing 128 characters. That title is “too long” for all of it to be displayed in the SERPs. A fake keyword was put at the end of the title. That keyword will cut off. The fake keyword only exists in the title and nowhere else on the page.

NOTE: while this works in this test, if you are working with competitive keywords I would still recommend you try and get the main keywords towards the start of the title.