SEO Test Shows Using React on Product Pages (with SSR) Got a 13% Uplift on Organic Traffic

One of their ecommerce customers decided to implement the React framework on their product pages for a few reasons, including an enhanced user experience for the purchase process, and improvements to page speed. They implemented it with SSR, and there were no changes to the content of the page apart from some minor design tweaks. Despite that, they decided to test its impact on SEO performance to make sure it didn’t have an unforeseen adverse impact, and to see if the UX and speed improvements would lead to increased organic traffic.

This test resulted in a 13% uplift for the new, React-based product page, compared to the old version.