Saijo George

Curated by Saijo George

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thursday15 Oct 2020

SEO Test Shows Reconfiguring Page Layout Had a Negative Impact on Organic Traffic

https://www.searchpilot.com

In this test, they moved a travel client’s flight search widget from the bottom of the hero image to the top. They found that it resulted in a 7% drop in organic sessions.

From what I understand they did not resort to javascript based single page experiments but instead a full funnel testing  by splitting pages instead of users; while this enables testing for Googlebot, it doesn’t allow for measuring the impact on user behaviour.

SEO

tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.

Mark-Williams-Cook

Mark Williams-Cook Director Candour