SEO Test Shows Loss In Organic Traffic When Adding “with Video” to Video Content Title Tags

A media brand wanted to include video and with video in the title tag that the article had an accompanying video. The idea was that including a reference in the title to the fact that the article had both written and video content would make users more inclined to click through.

When only Video was used the traffic went down, perhaps users read “(video)” as a sign that the page was solely video content as opposed to a contextual video within other written copy on the page. So they ran another test using with Video and that too had a significantly negative impact on organic traffic. Check out the post for the full info.