Saijo George

Curated by Saijo George

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friday17 Sep 2021

SEO Test Shows Improvement In Organic Traffic When Adding Internal Links to Home Page Footer

This case study shows a positive impact on organic traffic by introducing more internal links to the home page footer.

The original footer section contained 30 internal links to categories related to the current page. They incorporated a new version of the footer for variant pages of our test, which contained over 100 internal links. To account for all the extra links, minor CSS changes were made to decrease the font-size of the links.

The desktop version of the website was significantly positive at 95% with 10% uplift. Mobile, on the other hand, was only positive at 90% confidence, yielding a 5% uplift.


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