Saijo George

Curated by Saijo George

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monday8 Nov 2021

SEO Test Shows Dashes (-) Out Performs Pipes (|) In Title Tag

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You might have questioned whether it is better to use a dash (-) or a pipe (|) right before the brand name in the page title. According to this SEO test when they did an SEO split test for an Australian e-commerce site (Target) they noticed that there was a 9% increase in clicks.

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