Saijo George

Curated by Saijo George

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thursday25 Nov 2021

SEO Test Shows Adding Black Friday To Titles Had Mixed Impact On Organic Traffic

When a test was performed by adding “Black Friday” to the titles on two different page templates. This change was tested on two templates (Destination and Routes pages) across several markets such as the US, UK, Spain, and Germany. it showed that there was no detectable impact on organic traffic to these pages.

Tests on the Destination pages were either significantly positive or inconclusive, while tests on the Routes pages were negative or negative at a lower confidence.


tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.