SEO Test Shows 15% Uplift in Organic Traffic Placing the Brand Name First in Title Tags on Localized Search Queries
https://www.searchpilot.comThis test looked at localized search queries, they wanted to try and add the brand name to the beginning of the title tags on city level pages and see if that had any impact on organic traffic.
In this particular case, the brand is very well-known. If your brand strength is influential, putting it first in the title tag for users to see could tempt more of them to click through to the page – just because your name has more visibility. The impact of this test on SEO resulted in a positive outcome, with the variant titles experiencing over 15% uplift in organic traffic compared to their controlled counterparts.
