SEO Test Shows 12% Loss In Organic Traffic On Product Pages By Fixing Breadcrumb Markup Errors
https://www.searchpilot.comThe hypothesis was that after fixing the breadcrumb markup the breadcrumbs would display in the search results and drive more clicks to the pages. Additionally, correcting any markup errors may help Google better understand the site’s structure and how product pages relate to their parent category pages and vice versa. This could result in improved rankings for the product and / or category pages.
But in the test, they saw
- high-level category pages had an estimated 7% loss in organic traffic.
- subcategory pages had an estimated 6% loss in organic traffic.
- product pages had an estimated 12% loss in organic traffic.
