Saijo George

Curated by Saijo George

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friday5 Jun 2020

Review Keyword In Query Now Triggers a Standalone Review Box from Google Local Panel on Mobile

https://tldrmarketing.com

When I use the word review with any local business (that has a Google local panel) I get a standalone review panel in mobile SERPs, tried a bunch of different queries and it seems to always trigger this way, even on Incognito.

Looks like Google wants to show their reviews over the other reviews and on mobile, this always pretty much ends up being the only thing above the fold. Time to get more reviews on Google folks, here is a free tool to help with that. it will help you create a direct link to your Google review box that you can use in your emails and other promo materials, you can also download a QRcode for it.

Not so great news for review platforms like Yelp, Trust Pilot, Trip Advisor, etc.

Also, it’s important to remember that Google has been nudging users to leave reviews and feedback for TV shows, Books, Movies and at times even software in the SERP so it’ won’t be long before these start to appear there as well.

Update: Perhaps it’s not as new as I thought it was, Mike mentioned these have been around for a while, I just don’t think I have run into those before.

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